Marketing for managers
Overview
Introduction to elementary marketing concepts for those new to the world of marketing within their organisation.
Learning objectives
- Understand basic marketing concepts
Who is it for?
Managers who have new marketing responsibilities
Course content
- Simple definition of marketing and its relevance to managers
- The idea of the Marketing Mix (product, price, place and promotion, and 7P model for services) and its relevance
- Nature and role of market segmentation
- Simple organisational SWOT analysis in the marketing context
- Outline of market planning and its purpose
- Sales promotion and advertising methods
- Public and customer relations activities
Contact us to book this course or discuss your requirements in more detail.
